Black & White Garage
eCommerce website, SEO, Blog for Black & White Garage
About the Client:
Black & White Garage is one of the UK's leading dealers in classic Alfa Romeo cars, and classic Italian motorbikes. The company has been established for nearly 90 years, and is based near Newbury, Berkshire UK.
The client wanted a complete replacement for their existing site (designed in 2004), to fully take advantage of responsive, tablet and mobile friendly design, and to provide an image-rich environment for the sale of (in many cases, rare) cars. The site had to be easy to update, with car listings and photos easily uploadable. The site also had to be SEO friendly, and incorporate a blogging platform for photos and other news stories. We built on our existing customised car-dealer Squarespace developer platform, to deliver a clean, fast experience. The site's aesthetics were deliberately minimalist, to mimic the client's '60s-inspired advertising.
We are working with the client on improving and building on the site's SEO to further drive visits and sales.