Great design means understanding the core values of the brand.
We aim to distill your branding project to its core values, whilst still allowing our creativity to convey the image that you want to present. We'll take the time to fully understand your product and your company, then produce brand design, identity and packaging that fully meets your requirements.
With over 20 years experience producing branding on everything from packaging to clothing, advertising to direct mail, we make sure that our designs are fully 'fit for purpose' across all media.
Branding & Product - The Process
- We meet with you (it can be done over email at a push, but we think face-to-face works best!), and really get a good 'handle' on your brand, where it's going, who your customers are, and what your company's values are
- We put together several (depending on spec) proposals for the design, offering a variety of paths to the end result
- We respond to your feedback, tweaking or changing the design until you're happy
- The finished design is worked into a print-ready version, with packaging templates where applicable, and/or design guidelines for future use on other media.
New Business Startup?
Have you started a new business, and need a 'knock-em-dead' corporate identity or product proposal to wow investors or get your business off to the best start?
We can help you to 'get it right first time', avoiding costly mistakes (example: a multi-colour logo which doesn't work on packaging or three dimensions), and allowing your company to 'punch above its weight', design-wise.
Case Study : Branding and Packaging for Cakesmiths
Created by young British company, Barcake, Cakesmiths is a new company, designed to take the business in a different, more 'artisan' direction, offering a range of high quality, gourmet tray bakes to cafés, restaurants and the catering trade.
The brief was to develop a brand identity to convey this 'hand-wrought', 'artisan' feel, whilst working the design into sleeve and shipping box packaging. We created a raft of designs, with the final logo design being augmented on packaging with a 'coffee and tea utensils' design for the inside of boxes, plus a 'ribbon wrapped' sleeve for the traybakes. The design was then used in a highly successful website.