Branding, Website, SEO for The Fifties Sports Car Racing Club (FISCAR)

About the Client: 

FISCAR organises a series of prestigious, 'period-correct' races for 1950s sports and GT cars.

The Brief:

We created a 'period' logo and branding for the series, which deliberately kept a simplified colour palette to enable its use in 3D and 2D media.

The client also needed an easily-updateable, SEO friendly, and responsive 'portal' website for their race series. The main brief was that the site should be easy to create content for, and that the look and feel of the site should both reflect the ethos of the series, and reflect a period racing feel. We created a responsive portal, with the look and feel of a 1950s motorsport magazine. The client is easily able to upload new news stories, whilst PDFs and other content can be added just as easily.


We are working with the client to streamline the site, and to develop the audience via SEO.